THE MBC MODEL

master distribution or die. that is all.

Avian Houses, Feeders, & Baths

While keeping an unwavering focus on the exquisite caliber of its products, each creation in this sector becomes an object of desire, imbued with timelessness. The Houses, Feeders, and Baths division employs bold creativity and perfectly mastered savoir-faire to constantly surprise birders and offer them the objects they desire.

Avian Feed & Supply

Organic Feed Blends, Suets, Worms, and Accessories

The success of the Feed & Supply division depends on finding the right balance between major historic and trusted feed suppliers and young industrial design brands with strong potential. This sector benefits from exceptional dynamism that relies on both the longevity and development of key blends, and on the boldness and richness of new creations.

Avian Lifestyle

Field Guides, Editorial, Avian Tourism, and Protection-Restoration

Inspired by the dedication to the hobby, shaped by the ongoing quest for innovation, from production and marketing to distribution, in order to continually strengthen the appeal and reputation of the Magnificent Bird Company brand. The acquisiton of the most dynamic avian print brands on the market, the publications in the Avian Lifestyle sector of MBC should operate in two segments: high-quality stunning editorial field guides and tourism on the one hand and protection and restoration on the other. Being ambassadors for nature and a certain art de vivre is the raison d’être for the Avian Lifestyle sector of the business. Benefitting from a vertical integration system, in order to offer high quality products and services to birders.